You’ve probably heard the terms “inbound marketing” and “outbound marketing” being thrown around by marketers, and have perhaps wandered what exactly the difference is between the two.
The marketing world is ever-changing. The internet continues to play a huge part in how we interact with brands and businesses, and our marketing techniques and tactics have to keep up or else we...
A buyer persona is a fictitious enactment of the ideal client /customer based on market and trend research.
The journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing...
Is your marketing team ready?
So, your planning on spending some money on advertising? Best you spend it wisely using the right medium. What if we told you that there is at least over 246-million unique visitors who interact...
The User Journey is the series of steps that represent a scenario in which a user might interact with your brand. This covers re-engagement techniques that will keep your audience intrigued and...
Let’s face it, using Facebook as a digital marketing tool to further share your brands, products and services has many benefits. It has a larger reach, it’s targeted, and best of all – it’s FREE...
Subject lines, the head scratcher of very copywriter editing an email campaign. Daily, there’s about 269-billion emails sent, which means there’s a lot of competition for the readers’ attention....
Advertising on social media has become somewhat of a necessity for any business. Social channels have proven to be far more cost effective than the traditional marketing methods. Your Facebook...
