The User Journey is the series of steps that represent a scenario in which a user might interact with your brand. This covers re-engagement techniques that will keep your audience intrigued and...
Let’s face it, using Facebook as a digital marketing tool to further share your brands, products and services has many benefits. It has a larger reach, it’s targeted, and best of all – it’s FREE...
Subject lines, the head scratcher of very copywriter editing an email campaign. Daily, there’s about 269-billion emails sent, which means there’s a lot of competition for the readers’ attention....
Advertising on social media has become somewhat of a necessity for any business. Social channels have proven to be far more cost effective than the traditional marketing methods. Your Facebook...
Daily we all use websites, emails and social media. The most recent statistics form the global agency We Are Social has indicated that the average person in Southern Africa spends up to eight...
Halloween is celebrated all over the world — in some countries, like the USA, more elaborately than others. While the kids scavenge around to get sweet rewards for their home-made costumes and...
SMS campaigns are often avoided because they’re usually seen as being “spammy”. However, if it’s approached and carried out correctly, it can be one of the most effective marketing tools for mass...
